Automation to service retail

24 de September de 2012, by , Posted in News, Comments Off

The advancement of technology in the retail market aims to automate processes and simplify the legwork , often performed by an excessive number of people . The current state of the retail is to reduce costs to people and , if possible , cut them altogether by implementing technology programs.

A study by the Brazilian Association of Automation ( GS1 Brazil ) figures reveals the process automation industry retailer in the country Association interviewed all associated companies , which number exceeds 50 000 , to see how technology is being used in favor of management sales.

Relationship with suppliers , 57 % of respondents said they have automated systems . However , innovations are conditions that impose great partners to expedite the process and avoid failures . ” If it were not for these conditions , no company bother to automate their relationships with suppliers, including purchase orders and report digital sales ,” says Edson Matos , aide Business Solutions GS1 Brazil.

In the transport sector the story is very similar . The lack of dissemination of information about the automation slows the growth of small and medium enterprises . Only 43 % of retailers have autonomous processes of transport such as fleet management via software and virtual management delivery and collection charges.

The automated routine is the only priority for most companies , 83 % of them employ vehicle tracking software . But the priority here is safety and not the logistics work.

Maturidade

Analyzing the interviews retailer institution could establish a vision of using technology . ” We divide this scenario into four stages : suppliers , distribution center , transport and store. Covering the entire structure of the enterprise , “said Edson Matos.

The research scaled all actions in which the technologies involved in the sales process has been partially or fully automated . “Automation brings many benefits to the retail sector , but still lack awareness of these advantages for users ,” said Matos.

The sectors of distribution center and store are the ones who suffered most innovations , thanks to the tangible results of your improvements . According to the survey of GS1 , the numbers obtained in these sectors are due to the fact that the results are easily identifiable . ” The automation of distribution centers , using identification tools , streamlined the process of restocking and management branches ,” said the aide.

Evolving process

The identification tool mentioned is the famous bar code, used in over 150 countries . And while on one hand the distribution centers have adapted without overwhelmingly , with 82 % already automated , standards identification and reading data . The segment Shop is the most won with technological innovations of the four sectors.

A priority of investment in the sector is due to the importance given to the points of sales by retailers . ” The shops and end users are still the girls ‘ eyes sellers , but slowly , from the top down , companies are realizing the advantages of automation ,” says Matos.

According to research, there is still much for companies to employ automation in all its functions . The lack of information and interest of retailers are the biggest problems faced in the implementation of technology standards that seek to improve the entire sales process in Brazil.

Source: http://www.decisionreport.com.br





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