In 2015, IT spending should fall 7% in Brazil

The economic situation increasingly negative in Brazil will also impact on the world of information technology. The slowdown of investment here should lead to a 7% reduction in spending this year, according to figures released on Thursday (9) by Gartner. The institute even is reviewing its initial forecast for 2015, which was $ 125 billion, and lowering it ...

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What can we expect from digital marketing market in 2015

The year 2015 has barely begun and the next few months promise a great growth for online marketing. That is because we are facing a more stable period without major events like the World Cup. The industry videos, specifically the video advertising, which already had a high growth in 2014, will continue rising. Witness the popularity of applications ...

Innovation in Brazil and the Internet of All Things

The technology plays a vital role in improving the quality of life. Your focus should be to provide citizens with more welfare through efficient management of resources and services and the ability to connect and collaborate with other citizens and the government. The Internet of All Things (Internet of Everything - IOE), to connect people, processes, data, and ...

The reality now is virtual

Imagine an account manager of a large Internet service provider. In another day of work, he picks up the phone, call the CEO of a promising startup and after a productive conversation is with the task of providing an Internet access service high speed. After some back and forth with the CEO, he understands that the company ...

Interactivity technology

The technological interaction is a tool that stimulates the search for knowledge and multiplies the know. Extends the individual's ability to communicate and interact with each other The technology is the bridge that brings people together. The ease of search whatever the subject, whereas before it was only possible to acquire information through books. Stimulates the search ...

Beyond BI

Companies go through four steps when it comes to Data Discovery: data visualization, discovery information, its influence on business and predictive analytics Business Intelligence (BI) is no longer a novelty. According to Frost & Sullivan, the Brazilian market for Big Data and Analytics to move about $ 965 million in 2018 - the segment reached $ 243.6 ...

Be careful not to drown in a sea of ​​data

The data value is not in the volume itself, but the insights that are generated from a clear vision of what needs to be analyzed I see that many still refer to Big Data as basically a huge and varied amount of data in the company plunges to take fantastic insights. Herself datificação the company generates more ...

Machine Learning and the evolution algorithmic

Analytical applications, in general, were directed to the academic segment, currently assist us in everyday situations The world is constantly evolving. But it is clear that many of the technological solutions used today are advancing technologies that our parents and grandparents used in the past. Analytical applications, in general, were directed to the academic segment, currently assist ...

6 tips for businesses to benefit from the IoT

You can no longer imagine our daily lives, whether at work or in personal life without technology. It is already part of the routine and came, of course, to stay. Brazil has more than 90 million Internet users and about 271 million mobile phones, according to Brasscom. These numbers only reinforce the increased adoption of the technology. But, ...